Vodafone

Our work with Vodafone was both a major challenge and a major success.

We had recognised from previous work with Vodafone that customers were increasingly ready for converged solutions – combining mobile, fixed and data into an integrated business solution.

This would be a completely new category requiring huge investment and the proposition and demand were unclear.

We ran an iterative series of 14 Co-creation events in 5 countries bringing 76 client stakeholders into a customer dialogue.

Our work involved:

  • Co-creation
  • Qualitative research
  • Proposition development
  • Go to market (GTM) strategy
  • Communications development

Our work delivered:

A framework for shared value, confirmed the opportunity space, developed the proposition and the brand and communication essence. BeyondCuriosity worked directly with the Global Marketing Director to develop a proposition and communication framework to brief the marketing teams and agencies.

The launch of the new category commenced in 5 markets, then expanded to 12 and re-established business markets revenue and profit growth.

Fixed line services now represent 30% of enterprise revenues.


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