About Us

Our Specialisms

Innovation

Proposition Development

Customer Strategy

Segmentation

Sales Engagement

Go To Market Testing and Delivery

Digital Offer

The Tools We Use

Qualitative Insight

Depths
Immersion
Ethnography
Voice of Employee (VoE)

Innovation Workshops
Seminars and Events
Customer Co-creation
Senior Level Peer Interviewing

Focus Groups
Film Making
Digital Dialogue

Quantitative Insight

Segmentation
Product Testing
Usage and Attitude (U&A)

Market Sizing
Brand Tracking
Communication Checking

Conjoint

QQ Insight
An innovative and cost-effective insight solution which combines Qual and Quant in a single integrated study
Thinking and Creativity

Scenarios
Planning
Customer Strategy

Market Structure
Market Modelling

Customer Value Specification
Partnerships


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